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The stack

The tools I actually use.

Only the tools I open every week, and what each one is for. Daily drivers are marked with a lime dot.

How they work together

A lead comes in

Captured from the ad, logged in the CRM, and the right person gets pinged. No copy-paste anywhere.

The daily report

Numbers pulled, drafted, and posted to Slack at 9am. Nobody builds it by hand.

A first draft

Brief in Notion, Claude writes the first pass, a person approves before anything ships.

The full toolbox

Systems & Data

Where the data lives, and how the team gets at it.

Airtable●

CRM, content ops, lightweight dashboards

Postgres

When Airtable hits its limits

Supabase●

Auth, storage, and Postgres in one

Next.js

Custom internal apps with real auth + RBAC

Automation

Moves data between tools without a human in the middle. n8n runs most of it.

n8n●

Self-hosted, complex flows, long-running tasks

Zapier

Simple flows where a rare failure is fine

Make

Visual flows for non-dev teammates

Webhooks

Custom triggers, anything not in a marketplace

AI & Agents

Drafts, research, enrichment, recaps. Human-in-the-loop, always.

Claude●

Long-context drafting, structured outputs

OpenAI API

Cheap-and-fast tasks, function calling

LangChain

Only when the pattern actually needs it

Vector DBs

Retrieval for knowledge-heavy agents

Paid Media

Where the campaigns run. I work in the ad platforms directly.

Meta Ads●

Primary platform: API, manager, library

Meta Ads API

Auto launches, fatigue alerts, reporting

TikTok Ads

Secondary platform when scale demands

Triple Whale

Attribution sanity check

Infra & Monitoring

Where the apps run, and how I know they're healthy.

Vercel●

Hosting and preview deploys for every app

GitHub●

Code, reviews, and deploys start here

Sentry

Errors surface before users report them

Upstash

Serverless Redis for queues and rate limits

Resend

Transactional email that lands

Comms & Ops

The boring parts that make the team work.

Slack●

Default async comms, alert destination

Notion

SOPs, briefs, onboarding docs

Loom

Async training, "watch this then do it"

Contact

Open to full-time roles.

Email me what's broken and how you want it to work. I'll reply within 24 hours with how I'd fix it.

Email meSend a brief